It was just after 10:30 a.m. on Monday when I rolled up to Krispy Kreme and parked right beside its glowing neon ‘HOT NOW’ sign. (The Venn diagram showing the overlap of those people looks a lot like what you’d order at Krispy Kreme.) Having a company reward getting vaccinated is delightful—as are the donuts [in this case],” she said. But, perhaps realizing that anti-vaxxers would wreck their Conspiracy of the Day underpants if they didn’t get their own deal, Krispy Kreme preemptively addressed vaccine hesitancy in its FAQ about the free doughnut offer. “The fact that Krispy Kreme is playing both sides of the issue demonstrates a lack of vision and consistency,” she said.