Dodge Came So Close To Kickstarting American Off-Road Van Market in the ’90s

Posted in Adventure
Dodge Came So Close To Kickstarting American Off-Road Van Market in the ’90s

Dodge Came So Close To Kickstarting American Off-Road Van Market in the ’90sLegendary minivan designer creates fabulous off-road version of venerable family hauler, only to have the idea torpedoed by jealous Jeep dealers. That’s it, that’s the pitch. A frustrating story for the ages, if you like vans and off-road travel. But when Jeep dealers got wind, they feared people would rush to the vastly more practical Caravan and Jeep sales would plummet. They were probably right, but they deprived us of a brave new world of outdoor-ified production vans long long before #vanlife, or hashtags, or social media, were on anybody’s mind.

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