If you’re not well-versed in the wetsuit game, buying a new one can be incredibly intimidating. Each wetsuit maker will have their own peculiar design features, but for the most part, the same factory has likely pumped out any wetsuit you’ve ever worn. Like many expensive outdoor products, there’s also a robust direct-to-consumer wetsuit industry clawing at its share of the market. Here are three hypothetical customers of different experience levels and willingness to throw cash around, with a wetsuit suggestion for each. Once you bump up to the $400-500 range of wetsuit, you’re awash in features.