On “Pride is the Devil,” from J. Cole’s latest release The Off-Season, a simple and somber guitar riff carries the beat. AdvertisementHistorically, the guitar has been part of some of the biggest hip-hop records. Some of the most successful guitar beats feature custom-crafted bits of instrumentation. Although Bankz’s ukulele could belong to a subgenre of its own, Synco attributed the increasing ubiquity of the guitar sounds to both sonic and cultural factors. the producer doesn’t translate a piano key roll to a guitar sound) the digital sound is nearly indistinguishable from the actual instrument.