But Allen’s announcement was the launch of “The Liberty”, a suction sex toy released in collaboration with the German sex toy company Womanizer. The actor became an investor and co-creative director of Maude, a sex toy brand known for its “sculpture-like sex toys”. Google searches for “sex positivity” boomed between 2015 and 2017, and publications began reporting the rise of sex positive influencers in 2017. “They should back up their communication with rich, sex positive, educational content.”The pivot to sex influencing comes with other issues, too. Topher Taylor, a sex educator and brand manager for queer sex shop Clonezone, says he’d like to see celebs who promote sex positivity address censorship on social media.