Nestlé’s Cookie AI Looks Creepy As Hell, But Could Improve Your Baking

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Nestlé’s Cookie AI Looks Creepy As Hell, But Could Improve Your Baking

I'm feeling slightly judged by the face staring back at me. AdvertisementRuth does not seem amused by my unrelated speech; she’s here to talk about cookies, and I keep stalling. She gives me two options, for a recipe walkthrough or to customize my cookies, and it begins: I have entered the portal into Nestlé’s new Cookie Coach helpline. She was created in response to recipe troubleshooting questions that came into Nestlé’s customer service line, as Nestlé’s head of digital strategy & innovation Orchid Bertelsen announced on Twitter Tuesday morning. As a proficient baker, I’m not sure I need quite this much guidance personally, but I’m slightly reassured and amused to know that there’s someone there to troubleshoot the baking process with me, even if Ruth’s surreal appearance unsettles me a little.

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