Outdoor Brand Snow Peak Opens a Restaurant? Snow Peak has been making high quality outdoor equipment, mostly kitchen related, in Japan for 60 years. If you’ve ever seen a Snow Peak booth at Outdoor Retailer, this development isn’t exactly surprising. “We believe Snow Peak is the foodiest brand in the outdoor industry,” said Matt Liddle, Snow Peak’s COO. A strange marriage, outdoor brands and restaurants, but Snow Peak has never really fit in with the rest of the outdoor biz anyway, more glamping than dirtbag.