For years, Larry Burke, who has owned Outside Magazine since 1978, had offers to buy the outdoor media flagship. As of today, Outside Magazine is now part of Pocket Outdoor Media, which already owned a bushel of outdoor titles, including Backpacker, Climbing, Ski, and Beta, the newly launched mountain bike magazine formed from the ashes of Bike Magazine. Nobody at Outside Magazine is expected to be laid off in the transaction. It’s a tough world out there for independent media these days, with ad revenue shrinking. It’s also a tough world for magazine lovers who value independent publications, with another biggie entering another big media brand tent.