REI Didn’t Make a Profit in 2020, Despite Crush of New Outdoor Participants

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REI Didn’t Make a Profit in 2020, Despite Crush of New Outdoor Participants

Instead, members will receive a reward (credit) for purchases at REI in the amount their dividend would have been, had there been one. Unlike a member dividend, however, the reward can’t be redeemed for cash—it must be used to buy something at REI. But most of the stock issues are related to supply chain shortages due to pandemic, not necessarily a crush of outdoor purchases. REI members received an email this morning from Vivienne Long, Vice President of Marketing:ADVERTISEMENT“2020 was a year like no other—at the co-op and around the world. You asked us how you could help the co-op; we responded by asking for your continued loyalty as co-op members.

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