The plan to undo years of land mismanagement is the most extensive conservation project in the UK. Somerleyton Hall, the home of Wild East founder Lord SomerleytonThe most recent of the country’s regeneration projects, Wild East was set up in 2020 by Somerleyton, Ollie Birbeck and Argus Hardy. But debate is still welcome, which is why a lynx – a potential reintroduction to East Anglia – sits defiantly on the Wild East logo. Rotating crops, restoring heathland, introducing bison (something of a heavyweight rewilding pin-up, despite not being native to England). What does seem sure is that, while many rewilding projects feel out of reach, everyone will be welcome to join the Wild East mission; an approach that’s long overdue.