But Catfish said he is the mind and the lead developer behind the video game cheating empire, and his story offers a rare glimpse into an otherwise secretive world—the quasi-illegal multi-million dollar industry of video game cheats. The video was made by a popular video game commentator on Bilibili, China's equivalent of YouTube. \"It’s a negative spiral that can kill a game,\" an employee of a video game company with knowledge of cheating organizations told Motherboard. That’s $24 million per year,\" the employee of a video game company with knowledge of cheating organizations told Motherboard. These numbers, according to video game insiders, are perfectly plausible given that Cheat Ninja operated in the world's largest gaming market.