“You’ll often find that being fake is an easy but ultimately problematic solution to dealing with people,” therapist Ryan Howes told VICE. “It can lead to feelings of emptiness because we don't really know who we are anymore,” she said. “If you spot a serious red flag, it is well within your role as friend to call this out, with an emphasis on your care for your friend,” Howes said. Basically, keep the conversation about yourself and your limits, not the things about this other person that you can’t stand. The conversation itself might be awkward, and you can’t control how the person you’re rejecting will react, but in the long run you’ll both be relieved to know where you stand.